• Purpose: These cookies are necessary for the Website to function properly, such as maintaining your shopping cart, enabling secure login, and processing payments.
• Examples: Session cookies, authentication cookies.
• Consent: These cookies do not require your consent as they are essential for the Website’s operation.

b. Analytics Cookies

• Purpose: These cookies help us understand how visitors interact with our Website by collecting anonymous data on metrics like page views, time spent on the site, and navigation patterns. This helps us improve our Website and services.
• Examples: Google Analytics cookies.
• Consent: We request your consent for these cookies, where required by law (e.g., for users in the EU).

c. Marketing Cookies

• Purpose: These cookies enable personalized advertising and track the performance of our marketing campaigns. They may be used to show you relevant ads on our Website or third-party platforms.
• Examples: Social media pixels (e.g., Facebook Pixel), ad tracking cookies.
• Consent: We request your consent for these cookies, where required by law.

d. Functional Cookies

• Purpose: These cookies enhance your experience by remembering your preferences, such as language settings or items you’ve viewed.
• Examples: Preference cookies for saving your virtual try-on settings.
• Consent: We request your consent for these cookies, where required by law.

3. How We Use Cookies

We use cookies to:

• Ensure the Website functions correctly (e.g., processing orders, maintaining your cart).
• Analyze Website performance and user behavior to improve our products and services.
• Personalize your experience, such as recommending eyewear frames based on your browsing history.
• Deliver targeted advertisements on our Website or third-party platforms (e.g., social media).
• Monitor the effectiveness of our marketing campaigns.

4. Third-Party Cookies

Some cookies are set by third-party services we use, such as:

• Google Analytics: To analyze Website usage and performance.
• Payment Processors: To facilitate secure transactions (e.g., Stripe, PayPal).

These third parties may place cookies on your device and collect data subject to their own privacy policies. We encourage you to review their policies for more information.

5. Managing Your Cookie PreferencesYou can control how cookies are used on our Website:

• Cookie Consent Banner: When you first visit our Website, you may see a cookie consent banner allowing you to accept or decline non-essential cookies (analytics, marketing, and functional cookies). Essential cookies cannot be disabled as they are required for the Website to function.
• Browser Settings: You can block or delete cookies through your browser settings. Note that disabling cookies may affect the Website’s functionality. Instructions for common browsers:
  • Google Chrome: Settings > Privacy and Security > Cookies and Other Site Data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy
  • Microsoft Edge: Settings > Cookies and Site Permissions
• Opt-Out Tools: For analytics or advertising cookies, you can opt out using tools provided by third parties, such as:
  • Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
  • Network Advertising Initiative: https://optout.networkadvertising.org

6. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) feature. Our Website does not currently respond to DNT signals, as there is no standardized protocol for handling them. However, you can manage cookies as described above.

7. Data Collected by Cookies

Cookies may collect information such as:

• IP address, browser type, device type, and operating system.
• Pages visited, products viewed, and time spent on the Website.
• Interactions with ads or links on our Website.

This data is used in accordance with our Privacy Policy, which explains how we collect, use, and protect your personal information.

8. Retention of Cookie DataCookies are stored on your device for varying periods:

• Session Cookies: Temporary cookies that expire when you close your browser.
• Persistent Cookies: Remain on your device until they expire (e.g., 30 days to 2 years) or you delete them.
• Data collected by cookies is retained as described in our [Privacy Policy]([insert link to Privacy Policy]).

9. Changes to This Cookies Policy

We may update this Cookies Policy to reflect changes in our practices, technologies, or legal requirements. We will notify you of significant changes by posting the updated policy on our Website with a revised "Last Updated" date. Your continued use of the Website after such changes constitutes your acceptance of the updated policy.